Rouses Markets has joined the Produce for Youngsters initiative, with the goal of educating buyers the benefits of wholesome consuming whereas supporting native Feeding America member meals banks.
The marketing campaign, which started Sept. 9 and can run by the top of the yr, options signage close to every of 10 produce firm companions aligned with the initiative, in addition to family-friendly recipes highlighted in-store with scannable QR codes to entry the recipes. Marketing campaign particulars may also be included within the weekly round and in My Rouses Everyday, {a magazine} accessible at greater than 65 of the grocery store’s shops. Additional, all through the marketing campaign, Rouses registered dietitian April Sins will host a sequence of Fb Dwell classes showcasing associate merchandise in recipes designed for households, and podcast episodes, movies and weblog content material will goal buyers by direct electronic mail outreach together with social media advertisements and posts. Rouses buyers can share their very own wholesome recipes tips about social media through the marketing campaign, utilizing the hashtag #produceforkids, they usually can discover much more assets online.
“At Rouses Markets, we’re centered on serving to our buyers obtain a well-balanced weight loss program stuffed with vegetables and fruit,” famous Sims. “Implementing the Produce for Youngsters marketing campaign presents one more avenue for us to assist our households by inspiring recipes whereas additionally giving again to individuals in want.”
Produce manufacturers participating within the marketing campaign, amongst them Curation Meals, Dole, Earth Greens, Mountain King, Pure Taste, Schraad Gross sales & Advertising and marketing, Shuman Farms, Sage Fruit, Sunkist, and Marzetti, are donating 100,000 meals to Feeding America member meals banks in Louisiana, Mississippi and Alabama.
“We’re excited to kick off this new partnership with Rouses Markets with such an awesome round-up of produce corporations,” stated Trish James, VP of Orlando, Florida-based Produce for Kids. “We all know Rouses Markets is devoted to vitamin and supporting their communities so the Produce for Youngsters marketing campaign is an ideal match.”
One of many largest independents within the nation, Rouses has shops in Louisiana, alongside the Mississippi Gulf Coast and in decrease Alabama, and employs greater than 7,000 associates. The Thibodaux, Louisiana-based firm is No. 80 on The PG 100, Progressive Grocer‘s listing of the top food and consumables retailers in North America.
