Karen Body developed an app known as Makeena that immediately connects customers to reasonably priced, more healthy meals and eco-friendly merchandise.
BLOOMINGTON, Ind. — An IU grad is discovering success after growing an app that pays customers for the issues they purchase and helps make more healthy selections for his or her household.
Karen Body, who grew up the Midwest, launched the “Makeena” app to not solely assist customers generate profits however to assist the atmosphere.
“I’ve been out and in of the pure merchandise business for a few years,” Body stated. “We simply took no matter you could possibly have discovered at a complete meals retailer however you could possibly purchase it anyplace at Thrive Market, Amazon, any of the native shops — even a nook retailer. We need to provide you with an incentive to purchase these higher merchandise so that is what the considering is about.”
The app immediately connects customers to reasonably priced, more healthy meals and eco-friendly merchandise.
“You simply begin scrolling and discovering new manufacturers,” Body stated. “You may truly go into the Makeena portion of the app and get money again on organics, so all the things from biodegradable bathroom paper handy sanitizer to natural apples and oranges. Something that’s good for you and good to the planet is what Makeena is about.”
App customers can save and get rebates on all the things from produce to exercise gear to toothpaste — with out even buying these merchandise on the app.
“What we expect and what resonates with plenty of customers lately is which you could simply purchase it anyplace, so so long as you discover it on the app,” Body stated. “You place it in your procuring record and you’ll go to your common retailer, so you do not have to have a complete bunch of various rewards playing cards for all of your completely different shops.”
Body stated in an effort to save and get the rebate, customers should scan the barcode and take a snapshot of the receipt. When you get to $20, you can begin cashing out.
“The opposite distinction between our app and plenty of different issues that you simply see is you truly get factors for purchasing a lot of merchandise,” Body stated. “You may change these factors out for money, and generally you will get free product. And even should you go to our web site, we truly ship out free samples.”
The corporate additionally provides again to environmental nonproﬁts as a member of 1% for the Planet and companions with different aware firms.
“So we’re very uncommon; we give attention to higher merchandise. So there are another apps that often have some good merchandise in it, however that is all we do. What we’re hoping to be is that once you consider wholesome, you consider eco-friendly — so natural, non-GMO, gluten-free, honest commerce and authorized B Corp,” Body stated. “We do a lot of various things as a company that plenty of different firms do not do. We’re individuals, revenue and planet. That is most likely one of the simplest ways to say a triple backside line.”
And should you have been curious, Makeena means “happiness” in Swahili.