The Wholesome Coronary heart of Victoria initiative has launched an promoting marketing campaign throughout the Loddon Campaspe area to encourage locals to maintain wholesome and nicely in the course of the COVID-19 pandemic.
Three tv commercials have been produced as a part of the marketing campaign that target being lively, consuming nicely and staying related – all issues that residents can do at house or near house to learn their well being and wellbeing. The television marketing campaign will even be backed by an ongoing social media marketing campaign centred across the three essential themes.
Wholesome Coronary heart of Victoria (HHV) is a Victorian Authorities funded initiative geared toward bettering the well being of individuals within the Loddon Campaspe area – the ‘coronary heart’ of Victoria in partnership with Campaspe Shire, Central Goldfields Shire, Metropolis of Better Bendigo, Loddon Shire, Macedon Ranges Shire and Mount Alexander Shire.
Wholesome Coronary heart of Victoria spokesperson Alicia O’Brien mentioned HHV tasks are designed to deal with components of the group which are the least lively and least supported to enhance well being outcomes.
“By means of the marketing campaign the group is inspired to be lively by doing 30 minutes of bodily exercise every day, consuming nicely by cooking fast, wholesome recipes that embrace a number of greens and fruit and staying related utilizing issues like face time and letter writing,” Ms O’Brien mentioned.
“The commercials direct individuals again to the HHV Fb web page the place a spread of factsheets about being lively, consuming nicely and staying related can be found.
“The factsheets and different supporting materials can be shared with a spread of group teams and stakeholders to incorporate of their newsletters and social media.
“We will even present printed variations of those assets to native organisations akin to Neighbourhood Homes and meals aid companies who’re persevering with to supply help to the group in a extra face-to-face capability.
“We hope that the commercials and the factsheets will encourage residents dwelling within the Loddon Campaspe area to be extra lively, eat wholesome meals and keep related.”
The tv commercials will run on tv stations servicing the Loddon Campaspe area and are additionally accessible to view on Wholesome Coronary heart of Victoria Fb web page.