Brands doing good during coronavirus: ZARA, H&M, John Lewis & Kurt Geiger

Leanne Bayley

The style and sweetness trade will little question be hit laborious with the coronavirus pandemic, however amid the falling income numbers, there are many CEOs who’ve put their spreadsheets apart to discover a worthwhile technique to contribute throughout COVID-19. From magnificence manufacturers creating much-needed handwash, to trend manufacturers producing face masks for hospital staff, there actually is kindness going all over the world, and we’re all for it. Listed below are among the trend and sweetness manufacturers making a distinction proper now… 


To assist sort out the widespread results of the COVID-19 pandemic, the H&M Group is now shortly arranging for its provide chain to provide private protecting gear to be offered to hospitals and well being care staff.


MORE: Everything you need to know about social distancing during coronavirus


The Spanish superstore, favoured by celebrities comparable to Stacey Solomon and Holly Willoughby, has transformed its factories to create masks and hospital robes for first responders in Spain. 

John Lewis

John Lewis is responding to requests from NHS staff for something that might make their breaks extra snug. The retailer shall be donating objects comparable to pillows, telephone chargers, eye masks and hand cream, in addition to 50,000 Easter treats, to hospitals.

Kim Kardashian’s SKIMS

Kim Kardashian West’s tremendous widespread Skims shapewear line is donating 20 % of income from the Cotton Assortment assortment to Baby2Baby’s COVID-19 Emergency Response Program. 


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The Physique Store

The Body Shop is launching a number of initiatives to fight COVID-19 globally. Within the UK, the model’s crew is donating care packages to native hospitals. 


The skincare model has supported UK NHS & Eire HSE workers by donating L’OCCITANE hand lotions to assuage their sore palms from frequent hand washing. 

Sophia Webster

The footwear model beloved by celebrities is famend for bringing a smile to individuals’s faces which is why the shoe designer gifted 200 NHS staff together with her FlyBy trainers. She stated that she was “hoping to deliver a bit pleasure to NHS staff on the entrance line – hoping to deliver a bit pleasure to the selfless medics going by way of these unprecedented occasions.”

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The mother or father firm of Balenciaga, Saint Laurent, and Gucci is making face masks to assist medical professionals who’re operating low on private protecting gear. The assertion learn: “Within the days forward, Kering will present the French well being service with three million surgical masks, which the Group will buy and import from China.”


LVMH, the world’s greatest luxurious items group, ordered 40 million well being masks from a Chinese language provider to assist France deal with the coronavirus outbreak. This transfer follows the model’s choice to provide hand sanitiser for French hospitals at its workshops for Gucci, Balenciaga, and Saint Laurent.

Phoebe English

British designer Phoebe English introduced on Instagram that she had equipment that could possibly be of use to make extra face masks. 

SEE: 10 celebrity homes we wouldn’t mind self-isolating in


In Italy, Prada transformed considered one of its factories to provide 80,000 medical overalls and 110,000 surgical masks. The model’s CEOs, Miuccia Prada Patrizio Bertelli, and chairman Carlo Mazzi, additionally donated six intensive care models to hospitals in Milan. 


Bridal model Pronovias is donating wedding dresses to hospital-employed brides-to-be. As a part of their new #LoveConquersAll initiative, the label has curated a variety aptly named the ‘Heroes Assortment’, with attire that they’ve been donating to hospital workers all over the world since launching the programme in China at first of the 12 months.


Pai Skincare

The crew at Pai rallied collectively to create a hand sanitiser in simply two weeks and have referred to as it ‘Acton Spirit’, after the crew and the place they’re based mostly in London. The preliminary batch shall be given to neighbouring faculties, nurseries and charities in Acton. Pai is committing to a purchase one, give one method with this product, donating to these susceptible locally.

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VIDEO: Pai founder Sarah Brown is in assist of the #HelloToKindness motion

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Following InTheStyle’s pledge to assist Age UK with donations from its Olivia Bowen x In The Type edit, the overwhelming buyer assist satisfied them to do an extra 10 % donation of proceeds throughout all gross sales on on to Age UK.


The wonder model OSKIA has swapped lab manufacturing to create hand sanitisers to distribute throughout native care properties close to their manufacturing unit in Monmouth, Wales, earlier than extending this out to clients to make sure everybody has a serving to hand. There may also be donations of hand lotions to varied NHS hospitals. What’s extra, on the sweetness model’s Instagram page, there’s a Self Care Instagram Collection which is able to see self-care workout routines uploaded day by day at 8pm GMT.


Christian Siriano

Challenge Runway’s Christian Siriano pledged to make use of his expertise and sources to create face masks and robes for healthcare staff. Christian first used Twitter to supply his crew’s help to New York, after Governor Andrew Cuomo expressed concern over a scarcity of important protecting gear.

Brandon Maxwell

One in all Meghan Markle‘s favorite designers, Brandon Maxwell, has pledged his assist as effectively. “In response to the worldwide disaster, we are actually focusing our inventive efforts on manufacturing PPE (private protecting gear), beginning with robes,” he wrote on social media. “We’ve got spent the final week researching the suitable medical textiles to create these robes and are proud to supply these much-needed objects to the docs and nurses on the entrance traces of this disaster.”


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One other favorite of Duchess Meghan, Everlane is donating all proceeds from its 100 % Human assortment to Feeding America. The gathering contains sweatshirts, T-shirts and tops. 


The Duchess of Cambridge is an enormous fan of French trend label Sézane, and we’re positive she’ll be thrilled that the model is donating 10 % of proceeds to assist French hospitals. 


L’Oréal introduced will probably be utilizing their manufacturing websites to provide hydroalcoholic gel to these offering medical and emergency providers in Europe and North America. As effectively, the model additionally introduced its plans to donate a million euros to the associations which can be working across the clock to assist the deprived. 

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Coty Inc., the sweetness producer behind make-up and perfume manufacturers comparable to Calvin Klein, introduced that will probably be utilizing its manufacturing websites to supply free hydro-alcoholic gel to medical and emergency providers.


In an announcement, the luxurious magnificence model wrote: “To minimise the unfold of COVID-19, Guerlain is proud to do their half on this international effort. As of this week, they transformed their La Ruche perfume make-up and skincare manufacturing unit and Orphin perfume manufacturing unit into hand sanitiser manufacturing websites. This hand sanitiser shouldn’t be on the market. Quite, it’s freely being shared with French healthcare staff and hospitals. Guerlain hope this small act can defend the docs, nurses, and hospital workers caring for others on the entrance line of this pandemic.”

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My Wardrobe HQ

The type of us over at My Wardrobe HQ, the UK’s main rental platform, are utilising their cell styling van to choose up necessities for his or her area people in London’s Chelsea and South Kensington areas.

Kurt Geiger

All UK Kurt Geiger retailer managers have been working with their Native NHS Hospitals to offer £100 present playing cards to NHS staff within the crucial care departments of their native hospitals. What’s extra, NHS staff will obtain a 50 % low cost for a 12 months in all Kurt Geiger shops as soon as they re-open. CEO Neil Clifford has suspended his wage till shops open once more and all workers shall be paid whereas not working – although they’ve been urged to assist their native communities. 

Haus Labs

Lady Gaga’s magnificence line, Haus Labs, donated 20 % of every week’s price of gross sales to meals banks in New York Metropolis and Los Angeles offering meals to these impacted by COVID-19.


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Scamp and Dude

The model’s slogan – ‘not all superheroes put on capes’ could be very apt proper now, which is why the model determined to donate a sweatshirt to NHS staff on the frontline for each sweatshirt bought over a 24-hour interval. On their Instagram, the model posted: “We’ve determined to donate a sweatshirt to NHS workers on the frontline for each one bought over the following 24 hours. I realise it is a daring transfer with such monetary uncertainty for us small companies, however we really feel that it’s our responsibility to ship some superpowers their manner.”

Be part of the #HelloToKindness motion by sharing a candy act of kindness on Instagram utilizing the hashtag #HelloToKindness.

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