After Serena Houlihan’s mom handed away from mind most cancers in 2009, the previous retail trade veteran determined it was time to take stock of her life. She’d made a reputation for herself at Saks Fifth Avenue, Hole, Membership Monaco and Coach in New York as a merchandising and shopping for government earlier than transferring to Houston along with her husband, who works in oil and gasoline.
As soon as they settled in Bayou Metropolis, Houlihan landed a vp title at Charming Charlie’s — the now-shuttered equipment firm — however that wasn’t sufficient. Vogue not fulfilled her. She and future enterprise companion Amanda Goller dreamed of making a product that was greater than only a revenue — one with coronary heart.