Health and Fitness App Exercises AI for Competitive Advantage | Artificial Intelligence


By Jack M. Germain

Aug 20, 2020 4:00 AM PT

In-person exercise periods as of late would possibly seem to be a factor of the previous, whereas solitary exercises at dwelling substitute health club visits as an ongoing results of the pandemic.

Using synthetic intelligence just isn’t but a standard characteristic in health apps, however it’s a fundamental element in a preferred India-based health app now centered on rising customers within the U.S. and Canada. Bringing AI to private exercise routines at dwelling might present gym-starved train lovers one thing new to sweat over.

Health apps right this moment have grow to be as prolific on app retailer warehouses as video games and phony ad-blockers. The Cure.fit private dwelling exercise app makes use of AI to carry extra effectiveness to customers’ bodily coaching.

Primarily based in Bengaluru, India, within the middle of the nation’s high-tech trade, Remedy.match has raised US$400 million in funding. The developer’s app has grow to be one among India’s main health applications, claiming 300,000 subscribers. That recognition is spreading globally with greater than 12,000 U.S. downloads since June.

Remedy.match could be a number of steps forward of different health apps making an attempt to carry new twists to humdrum train routines at dwelling. The corporate leans closely on huge knowledge and AI to drive consumer expertise and progress.

The app lets customers have a bunch exercise session with out leaving their properties. Many health apps have various approaches to teaching customers via their coaching periods. So it could be advertising hyperbole to evaluate the excellence of 1 health app over others.

Synthetic intelligence is simply a part of what drives Remedy.match, in line with Shamik Sharma, head of worldwide enterprise at Remedy.match. Whereas quite a few health apps can be found worldwide, what makes Remedy.match distinctive is that it focuses on every little thing having to do with the thoughts and physique.

“The app affords holistic well being choices throughout bodily health and exercises, wholesome meals, and psychological well-being,” he advised TechNewsWorld. In areas outdoors of India, app customers shouldn’t have entry to these ancillary elements of what Remedy.match affords customers in India, at the least not but.

Forward of the Curve

AI is usually utilized in giant scale, huge knowledge situations, in line with Thomas Hatch, CTO and co-founder at SaltStack. Which means the outcomes or outputs from AI are sometimes utilized in client functions, however AI just isn’t sometimes run in client functions.

“AI just isn’t that frequent in health apps right this moment, however we’re beginning to see it used extra steadily to handle and observe monitoring health knowledge and associated tendencies. The use is rising and changing into more and more frequent,” he advised TechNewsWorld.

If completed correctly, AI could possibly be fairly viable in client functions. However AI must be utilized in such methods to offer actual insights to customers of those apps.

“Proper now among the finest examples of AI in client apps are capabilities like Spotify’s skill to find out what songs to play or counsel based mostly on listeners’ behaviors. Similarly, AI could possibly be utilized in health apps to counsel meals or assist handle consuming habits and generate optimum exercises for customers,” Hatch mentioned.

Selling Good Well being

Mukesh Bansal, who co-founded and serves because the CEO of Remedy.match, and co-founder Ankit Nagori, launched Remedy.slot in 2016. Each are health lovers who noticed a necessity for one thing all-encompassing within the area.

They entered the crowded app discipline for health, recipes, and meditation; however observed that none combine all three of these parts collectively. They developed Remedy.match to fill that hole. The co-founders lately launched a freemium mannequin to complement the free app model.

The Remedy.match app is out there globally. Nevertheless, the corporate is at the moment centered on localizing it for the U.S. and Canada markets, mentioned Sharma.

He described the corporate behind the app as a one-stop-shop that meets the calls for of everybody’s self-care wants. As a newly launched app within the U.S., they’re beginning sluggish however plan to develop on the same degree as they provide in India.

In India, Remedy.match affords a further vertical for healthcare the place elite medical doctors can be found for teleconsultations. No competitor in India does that, remarked Sharma.

“In India, we’ve got gyms, kitchens that cook dinner wholesome meals, and a meals supply service that delivers meals and groceries — along with every little thing we provide on the app,” he mentioned.

Viability of Health Apps

A study revealed within the Journal of Medical Web Analysis says health apps completely do promote optimistic behavioral adjustments. Researchers surveyed 726 individuals in three teams — present app customers, non-app customers, and former app customers. The outcomes confirmed that just about 75 p.c of present train app customers reported being extra energetic, versus lower than half of non-users and former customers.

Researchers concluded that train app customers usually tend to train throughout their leisure time, as in comparison with those that don’t use any apps. The analysis additionally discovered that train apps made it simpler for customers to beat “boundaries to train.” That may be a well mannered approach of claiming non-users are likely to procrastinate, lack motivation, and such.

That research didn’t think about the influence of synthetic intelligence programmed into the train apps. Including the AI aspect takes wholesome train routines one step additional — or possibly extra.

Immediately 80 p.c of Individuals personal smartphones, and 21 p.c nationally have wearable health trackers. Smartphone, laptop computer, and pill customers have entry to over 92,000 health apps obtainable on U.S. app shops, in line with trade reviews.

One such report revealed on the Northwest Main Care web site, cites 93 p.c of medical doctors surveyed imagine that health apps can improve customers’ general well being. Many apps present on-line communities, digital challenges, and push notifications that remind the consumer to remain engaged.

A 2016 research by Mary Jung, then an assistant professor in Canada’s UBC Okanagan Faculty of Well being and Train Sciences, discovered that cell apps offered a chance to supply real-time suggestions and assist to the general public and specialised well being populations. Her analysis discovered that health apps are more practical when they’re personalised.

Measuring Outcomes

Remedy.match makes use of a proprietary AI-powered ‘Power Meter’ (pictured above) to assist customers see the outcomes of the trouble they put into every exercise. It retains customers engaged and motivated all through your entire class.

As soon as a consumer activates the cell system’s digicam, she or he can observe each physique joint. The mix of options approximates the quantity of vitality customers spent of their exercise. Primarily based on every exercise efficiency, the app assigns an vitality rating which allows competing with others to acquire a category rating on the finish of every session.

That has grow to be one of many app’s hottest options, famous Sharma. Customers take pleasure in staying energetic within the dwell exercise class and with the ability to evaluate their vitality ranges to the trainer and different classmates.

“In addition they take pleasure in getting a weekly report exhibiting their progress. Now we have different well-liked options together with getting notified when the category goes to start and easy-to-follow wholesome recipes that present photos of the substances in addition to video and step-by-step directions. In India, our dance lessons, particularly Bollywood dancing, are very talked-about,” he added.

This course of makes customers really feel they really belong to an train group. The app lets them compete with others in real-time and tallies weekly progress reviews. Remedy.match’s method appears to successfully hit the personalization mark talked about in health app research.

How It Works

Remedy.match affords customers a wide range of dwell lessons every time they wish to train. The lessons vary from 35 minutes to at least one hour. World-class trainers and athletes train the lessons that embrace dance, yoga, cardio, power, and Pilates. Customers even have the flexibility to ask their buddies to hitch the session.

Reporting to an train class is easy utilizing the Remedy.match app. It principally is a four-step course of.

First, press the “Be part of Cult.dwell” on the prime of the app. Subsequent, choose a category at a most well-liked time. Third, flip in your system’s digicam to hitch a dwell session. Final, activate the Power Meter so it will possibly scan your physique to see your vitality degree.

This scanning half is important to the coaching course of. It lets you already know in case you are going too slowly or too quickly that can assist you keep on observe. On the finish of the session, you’ll obtain a rating.

In response to the developer, the Remedy.match app doesn’t save any consumer efficiency knowledge. So there shouldn’t be issues about knowledge breaches or misuse of any private info.

The app supplies do-it-yourself content material similar to exercise movies and meditation periods that customers can obtain as desired.

Progress and App Choices

The free model stays obtainable, at the least for now. The freemium mannequin affords among the similar free content material, however it pushes paid entry for what the corporate calls a greater expertise that features entry to extra content material and higher expertise options.

The paid-online lessons will probably be 20 per cent of what they pay for Cult.match health centres. There can even be a free trial interval for particular hours of content material. Dwelling health lessons appear to be a enterprise continuity plan for the offline health facilities.

“At present, the Remedy.match app is free to all customers. We will probably be switching to a subscription mannequin in the direction of the tip of the yr. Customers will proceed to have the ability to entry among the award-winning options without charge and for nominal month-to-month payment, have entry to far more content material together with MasterClasses and Dwell lessons,” mentioned Sharma.

The app affords customers a wide range of exercises from which to decide on. The choices are categorized underneath strength-based exercises or cardio-based dance health exercises.

“In dance health, we provide a mixture of in style Bollywood and English songs that carry enjoyable to health. We additionally give entry to celeb/ influencer health grasp trainers that we’ve got on-boarded who take lessons on our app,” he defined.

The method is easy. The consumer downloads the app on iOS or Android and chooses what they wish to do. They’ll be part of dwell or on-demand exercise or mediation lessons or cook dinner wholesome recipes.

“Now we have discovered that dwell lessons have been particularly in style through the pandemic the place folks miss going to the health club and being round different folks. This characteristic provides the consumer the sensation of being in a dwell class with zero threat of getting sick. It is a win-win,” mentioned Sharma.

Underneath the Hood and Past

The app’s distinctive options such because the vitality meter and gamification are all constructed in-house and are proprietary. Virtually your entire infrastructure, options and reviews, which might be current for the varied verticals like telemedicine, diet consulting, private coaching, and small group coaching are all constructed in-house, in line with Sharma.

“Now we have taken assist from a number of 3P companions however have custom-made all of it to swimsuit our wants,” he mentioned.

At present, the app feeds dwell lessons with health, meditation, and recipes on the U.S. app. The corporate is engaged on integrations with Apple Watch, Apple TV, Fitbit, Roku, and many others.

“We intend to launch a extra detailed health providing, remedy providers, and diet consulting over the course of the yr,” Sharma mentioned.



Jack M. Germain has been an ECT Information Community reporter since 2003. His fundamental areas of focus are enterprise IT, Linux and open-source applied sciences. He’s an esteemed reviewer of Linux distros and different open-source software program. As well as, Jack extensively covers enterprise expertise and privateness points, in addition to developments in e-commerce and client electronics. Email Jack.





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