How Beauty and Fashion Brands Are Responding to COVID-19

In response to the COVID-19 pandemic, magnificence, wellness, and vogue companies have suspended companies and in-person looking for shoppers throughout the globe. Retailers like Glossier, Sephora, and The Wing are taking cautionary measures to stop the unfold of the illness, with all releasing statements this week on their plans transferring ahead.

MAC Cosmetics

Mac Cosmetics is placing its cash the place its mouth is. By way of its iconic Viva Glam charitable marketing campaign—which has raised over $500 million since its launch in 1994—Mac Cosmetics will donate $10 million USD to 250 organizations all around the world combating in opposition to coronavirus. Along with the model’s donation, Mac might be donating 100 % of Viva Glam lipstick gross sales to susceptible communities impacted by the pandemic.

“VIVA GLAM has by no means been about one trigger, however about help to susceptible communities. It was created a few years in the past merely as a hardship fund for individuals who wanted security nets,” John Demsey, chairman of the Mac Viva Glam Fund and government group president of The Estee Lauder Firms Inc, mentioned in a press launch. “To leverage this 100% giving mannequin to assist folks affected by COVID-19 is a continuation of the ideas VIVA GLAM was based on.”

Kylie Cosmetics & Coty

Kris and Kylie Jenner introduced they will be a part of forces with Coty, majority stakeholder in Kylie Cosmetics and Kylie Pores and skin, to provide hand sanitizers for Southern California hospitals. The sanitizers might be donated to emergency and healthcare staff treating sufferers on the heart of the COVID-19 pandemic. Every customized sanitizer will learn, “Devoted to first responders working to help our communities.” The newest partnership comes after Kylie and Kris donated $1M for healthcare professionals’ protecting gear.

Unilever United States

The corporate, which homes manufacturers together with Dove and Tresemme, announced its United for America initiative in the present day. The plan goals to help People impacted by the coronavirus pandemic. Per the initiative, Unilever will donate greater than $eight million to assist these affected by the pandemic, offering meals, private hygiene, and residential cleansing merchandise.

Moreover, Unilever will associate with Feeding America to help meals banks throughout the nation, donate greater than 200,000 masks to native hospitals in New Jersey, and arrange a nationwide Day of Service on Might 21. On at the present time, Unilever will make the most of its workforce for neighborhood efforts, donating all merchandise manufactured at its factories that day or merchandise of equal worth to these impacted by COVID-19, offering an estimated $12 million of assist for these in want.

Unilever has additionally dedicated to paying its employees (together with contractors and part-time staff) for as much as three months, ought to a market shift or lack of ability to work due to the pandemic impression their roles.

Web-a-porter/Mr. Porter

Web-a-porter quietly shut down its on-line websites (briefly?) amid coronavirus pandemic, leaving no clarification as to why they have been pressured to close down, only a temporary assertion posted on its website. “For the well being and security of our neighborhood, we have now briefly closed our Distribution Centre till additional discover,” the discover learn. “We hope you’re all staying secure and look ahead to welcoming you again quickly.”


Glossier introduced on March 12 that it is going to be briefly closing all retail areas in New York, Los Angeles, Atlanta, and London for at the least two weeks. The model can be suspending the opening of Glossier Arizona, initially slated for subsequent week. In an open letter, founder and CEO Emily Weiss addressed the momentary closing.

“We’re not alarmists, we’re realists,” Weiss wrote. “Whereas this is probably not the correct determination for each firm, it’s the one the place we really feel we are able to make an impression. To our prospects and neighborhood, bear in mind the facility of adaptability. Keep current, be accountable, and attempt to lean into heat and openness whenever you need to shut off and pull down the shades. This can be a time for us to recollect our humanity.” Regardless of the shutdown, staff might be compensated.


Sephora has determined to shut all North-American shops by April 3. In a statement, the model states that company staff might be working from residence, whereas retail staff might be compensated throughout their day off. “Following steering from public well being authorities, we perceive that working towards social distancing and decreasing dense public gatherings as a lot as potential is critically essential at the moment,” the corporate wrote. “That is actually a worldwide effort that requires all of our participation.”

The Wing

The Wing might be closing all workspace areas globally by the tip of March. Co-founder and COO Lauren Kassan mentioned in a press launch, “Defending the well being and security of our each The Wing and wider neighborhood is our primary precedence. With over 12,000 members globally and areas in 7 main metropolitan cities, we have now a accountability to do our half in stopping the unfold of COVID-19 and preserving our staff and members secure.” Workers might be compensated with out depleting accrued day off.


The sustainable vogue model is closing its retail shops for the foreseeable future and has canceled all occasions and manufacturing unit excursions. Retailer staff might be given paid day off throughout the closure. In a press release posted to Instagram, Reformation pledged its dedication to containing the virus writing, “We’re intently monitoring what is going on on, and can observe suggestions from the WHO, CDC, and NHS.”


The IG-famous wellness hub is closing its NYC retail areas for 2 weeks and can reopen “as quickly as it’s secure to take action.” In response to the pandemic, Chillhouse has promised to double down on stress-relieving and self-care content material on its social media channels and weblog The Chill Instances. The model has but to vow paid day off for retail staff however is within the means of figuring it out proper now. “As a small enterprise, we’re going to do all the pieces in our energy to help our retail staff throughout this time, and we’ll have extra data on how we might be doing that quickly,” wrote founder Cyndi Ramirez.

City Outfitters

All City Outfitters areas might be closed till additional discover. The model didn’t disclose if they are going to be offering compensation to retailer staff throughout this time. “Whereas we work by these modifications, know that we’re right here to reply questions, hold you entertained, and to proceed to have interaction with our UO Group nonetheless we are able to,” learn the caption posted on the model’s Instagram account.


The athletic put on model is closing shops within the U.S., Canada, Western Europe, Australia, and New Zealand by March 27. In a press release, Nike cites the “well being of athletes around the globe” as its prime precedence. A model spokeswoman confirmed to CNBC that staff might be paid in full throughout this day off.


Everlane’s retail shops might be closed for the following two weeks and the model will supply compensation to retail staff members throughout this time.


The streetwear model introduced that it’s going to briefly shut all shops in New York, San Francisco, Los Angeles, London, Paris, and Japan. In line with Hypebae, all affected shops put up indicators stating, “We’re closed briefly to make sure the well being and security of shoppers and employees.” It’s unclear whether or not retail staff might be compensated throughout this time.


In an open letter, CEO Jane Hong introduced the closing of all Paintbox areas by March 29. “All of us play a component in Paintbox and all of us play a component within the well being and wellness of our world,” Hong wrote. “And so in doing simply that, and by working towards cautious habits (self-quarantining, de-socializing, washing arms, and many others.), we are able to carry us to a greater finish consequence extra shortly.”


The luxury conglomerate announced it is going to use all beauty and fragrance factories to fabricate hand sanitizer to be donated to French well being authorities and the Help Publique Hôpitaux de Paris. “By way of this initiative, LVMH intends to assist handle the chance of a scarcity of product in France and allow a larger variety of folks to proceed to take the correct motion to guard themselves from the unfold of the virus,” a press release learn.


As of March 17, Nordstrom is shuttering the doorways of greater than 360 shops throughout the U.S., Canada, and Puerto Rico for 2 weeks in response to the pandemic. “Throughout this unprecedented interval of uncertainty, we have now in place the suitable enterprise continuity plans, operational framework and staff,” CEO Erik Nordstrom mentioned in a statement. “This, in live performance with ending 2019 with a strong monetary place and wholesome stability sheet, offers us the flexibility to climate this difficult second in time.” Retailer staff will obtain wages and advantages throughout this day off.


All North American and European Lululemon shops might be closed by March 27. “We live in unsure occasions and we’re studying extra about this virus day-after-day.” CEO Calvin McDonald said in a statement. “We’re taking this step to assist defend our international neighborhood, friends and other people, and guarantee we’re doing our half to stop the unfold of COVID-19.” All staff will obtain cost throughout the closure, he mentioned.


The clothes model introduced it is going to shut all areas, together with Madewell shops, by March 28. Retailer associates will obtain cost throughout this day off.


The Instagram-famous health health club is shuttering its LA and NYC areas by April 6. Throughout this era of self-quarantine and isolation, Dogpound is providing exercises day-after-day on their Instagram channel, geared to issues that may be executed at residence. The web classes will proceed throughout this closure and can incorporate yoga and meditation. The corporate didn’t disclose if staff can be compensated.


All SoulCycle studios will shut worldwide. The health firm didn’t present a projected reopening date or disclose whether or not staff might be compensated, however are “implementing a plan to help our groups throughout this time.”


The model posted a be aware to prospects on Instagram on March 16 that they’d shut all 50 shops till additional discover. The model didn’t specify if staff might be compensated throughout this time however famous they are going to be placing a plan in motion to help staff members.


Kiehl’s might be closing all of its shops efficient instantly till additional discover and mentioned it could pay all staff throughout the closures. The Instagram put up added, “We’re encouraging our Kiehl’s retailer groups to take this time to be with their family members and reconnect, whereas working towards social distancing.”


Macy’s is closing all shops by March 31, together with Macy’s, Bloomingdale’s, Bluemercury, Macy’s Backstage and different outlet shops. “The well being and security of our prospects, colleagues and communities is our utmost precedence,” CEO Jeff Gennette mentioned in a press launch. “We are going to work with authorities and well being officers to evaluate after we will reopen our shops and safely carry our colleagues again to work.” Workers will obtain cost and advantages throughout this time.

Ralph Lauren

CEO Patrice Louvet introduced all North American Ralph Lauren shops will shutter by April 1. “Our primary precedence is the well being and well-being of our staff, our prospects and the communities we serve,” Louvet mentioned in a press launch. “We are going to take note of the steering of medical specialists, international well being organizations and governments to find out the correct time to return to enterprise location by location.” Workers might be paid throughout this day off.


In line with WWD, Chanel is closing all U.S. shops for at the least the following two weeks “within the curiosity of public well being, and out of concern for the security and well-being of our staff and purchasers.” Workers might be compensated throughout this time.


The quick vogue big introduced on Tuesday March 17th that it could be closing all shops till April 2. In a press announcement the model defined that “For the previous couple weeks, H&M has taken extra steps in all places of work, warehouses and shops together with staggered work schedules, decreased opening hours, closure of becoming rooms and extra security and cleansing steps to assist defend and help staff and prospects by this well being disaster. H&M has additionally prolonged the return coverage.” Nonetheless, as a way to additional cut back the unfold of the virus it is going to be closing all brick-and-mortar shops till early April. Workers might be compensated with two weeks of continued pay. The model will proceed to function at


In line with WWD, The wonder firm is implementing a program to create and distribute giant portions of hand sanitizer in Europe. The plan additionally consists of supporting smaller corporations who’re affected by the financial fallout of COVID-19 and organizations for the deprived. “On this distinctive disaster state of affairs it’s our accountability to contribute in each potential strategy to the collective effort,” mentioned L’Oréal CEO Jean-Paul Agon in a press release. “By way of these gestures, L’Oréal needs to specific its appreciation, help and solidarity with all those that mobilize with extraordinary braveness and abnegation to struggle in opposition to this pandemic.”

Tiffany & Co.

Tiffany & Co. is closing all shops within the U.S. and Canada till at the least the tip of March. WWD reviews staff might be compensated throughout this time.

Saks Fifth Avenue

In a press release posted to Instagram, the posh division retailer introduced it is going to shut all shops throughout the U.S. and Canada for the following two weeks. Workers might be paid this era.

Vera Wang

Vera Wang is closing all shops throughout the U.S. “Throughout these unsure occasions, the well being and security of our purchasers, staff and neighborhood is of the utmost significance to us,” Wang wrote in an open letter. Bridal inquiries are nonetheless operational through electronic mail. It was not disclosed if staff might be paid throughout this time.

Ulta Magnificence

The wonder retailer is closing all retail areas by March 31. “We’ve been intently monitoring and making modifications alongside the best way, as we take very severely our accountability to assist take care of and defend our associates, our friends, their households, and the communities we serve,” mentioned CEO Mary Dillon in a press release. “I need to make it possible for our friends and associates know there’s nothing extra essential than our collective well being and security.” Workers will obtain cost and advantages throughout this era. will proceed to update this put up.

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