Indie brand Rock & Herb ramping up online efforts in response to COVID-19

The model was co-founded by Dr Chew Su Chuen, a scientist with expertise in nanotechnology and well being sciences who aimed to develop a model of pure merchandise which might be backed by scientific analysis.

Because it launched final 12 months, the model has been seen its enterprise develop encouragingly with a wholesome fee of returning shoppers.

This 12 months, the agency was planning to increase its enterprise and introduce new merchandise this 12 months.

Nonetheless, it has since needed to delay a few of its plans. As an illustration, it has postponed the discharge of some new launches as a consequence of provide chain difficulty caused by the outbreak.

Jack Yee, co-founder and director of the corporate, informed CosmeticsDesign-Asia​ that the corporate will probably be shifting its deal with ‘survival’ for the approaching 12 months.

This could imply concentrating on build up its presence on-line, which Yee believes is particularly essential for a brand new model proper now.

“I see the facility of on-line, which is why we spend a whole lot of our advertising {dollars} on digital advertising. We’re nonetheless a brand new model, so we’re spending extra on-line to construct our base. It’s the most effective time to ramp up our on-line presence,” ​mentioned Yee.

He added that specializing in on-line efforts might be the model’s long-term technique for progress.

“Shopper behaviour will change drastically due to the virus. For instance, as increasingly more individuals are pressured to do business from home, they might realise they will work successfully from dwelling. Within the aftermath, the traditional workplace might not play as vital a task anymore.”

Source link


Leave a Reply