Whereas Tri-Metropolis companies have been reorganizing to proceed serving clients and climate the fallout from Covid-19 stay-home orders, one pair of younger entrepreneurs have leveraged the austere situations to launch their dream enterprise.
Redefined Meals, a weekday lunch service, delivers wholesome meals ready contemporary from scratch that morning to desks and doorsteps, liberating busy mother and father and people working from house from the pesky query, “What’s for lunch?”
“We need to redefine the best way folks eat or eat their meals,” mentioned Layton Brown, who began Redefined Meals along with his spouse, Giselle, this spring.
“One buy, and lunch is taken care of (for the week). Every little thing goes to be wholesome and align with no matter your weight-reduction plan is. It’s like laying out your outfit for the morning—you get up and you recognize what you’re going to put on,” he mentioned.
Redefined prepares a five-day meal package deal every week, primarily based on what produce is domestically out there and in-season, for a flat charge of $60 ($12 per meal), plus a $15 supply price that covers the deliveries.
A pattern of latest menus included shaved asparagus salad with avocado, curried cauliflower, arugula chickpea salad with cilantro lime dressing, tri-color potato salad, and gluten-free pizza mini bites with facet salad.
Prospects can join and specify any allergy symptoms or dietary restrictions on Redefined’s web site as late as 11:59 p.m. Sunday for the next week’s supply. Additionally they can bypass the supply price and decide up meals at Crimson Mountain Kitchen in downtown Kennewick.
Similar-day ordering for particular person meals is feasible, however clients are suggested to name for availability. Meals are sometimes delivered between 11 a.m. and 1 p.m.
Chilly-pressed 16-ounce juices can be found to those that decide up their orders. Taste choices embody celery, pineapple/ginger, celery/lemon/inexperienced apple, and carrot/beet/ginger.
Redefined additionally gives a Sunday brunch field ($45) for a picnic with mates or household, a shock reward for a cherished one, or for unabashed weekend snacking.
The brunch field features a half pineapple, sliced strawberries and kiwi, orange wedges, cherry tomatoes, in addition to rainbow carrots, celery sticks and cucumber sticks accompanied by a uncooked almond cilantro dip. Vegan matcha pancakes with creamy home made chocolate unfold and superfood peanut butter oat bites spherical out the smörgåsbord.
All of Redefined’s meals are 100 p.c natural, plant-based, gluten-free, dairy-free and include no added or refined sugar.
This focus is echoed of their mission assertion: “Redefined is a lunch supply service with a mission to encourage our group to eat wholesome sustainable meals that’s good for our well-being and the planet. We use natural, locally-sourced components, ready freshly, and delivered to you in eco-friendly packaging.”
Redefined sources its contemporary components from native Alvarez Natural Farms in Mabton and Schreiber Farms in Eltopia.
The corporate was born within the Browns’ house kitchen, with family and friends serving as guinea pigs and first clients within the early days. It doesn’t but have a brick and mortar deal with or perhaps a meals truck.
Presently, Redefined operates solely out of Crimson Mountain Kitchen in Kennewick, a industrial kitchen that caters to culinary entrepreneurs. Crimson Mountain consists of cooking stations and room for its member companies to retailer their components and provides with out the overhead prices that include outfitting one’s personal kitchen.
“We might like to have our personal restaurant,” Layton mentioned, however added that within the close to future, he and Giselle wish to introduce a breakfast menu to their choices.
Working solely on a supply mannequin hasn’t stopped the Browns from sharing with fellow Tri-Citians their dedication to a very farm-to-table ethic.
Regardless of the resurgence lately of locally-owned and -operated eateries serving up distinctive delicacies and menu choices in Tri-Cities, the Browns nonetheless see a necessity for extra healthful eating selections that includes locally-sourced meals.
“There (are) lots of people within the Tri-Cities which can be attempting to eat wholesome, and so we’re simply attempting to get the Tri-Cities the best high quality components as attainable,” Layton mentioned.
Each Layton and Giselle grew up in Tri-Cities and are available from entrepreneurial households.
Layton’s grandmother purchased the Tri-Metropolis Bible Bookstore over 30 years in the past when it was at its authentic location in downtown Kennewick. His mom nonetheless manages it immediately.
“(Grandma) is 90 years previous and I nonetheless ask her for recommendation on issues about proudly owning and operating a enterprise,” Layton mentioned. His brother, too, owns and operates a landscaping enterprise.
As well as, Giselle’s mom ran her personal restaurant in Mexico earlier than the household immigrated to the U.S.
“Giselle is a very good cook dinner and there would have been no manner (Redefined Meals) would have been attainable with out her,” Layton mentioned.
Life expertise knowledgeable the couple’s imaginative and prescient for Redefined Meals.
Layton recounted working for a fertilizer and chemical firm and the way it prompted him to coach himself about and pursue organically-grown meals. Later, after he met Giselle they usually have been married, they started to conceive of Redefined Meals whereas dwelling for 2 years within the Czech Republic.
Whereas there, the Browns befriended a pair of natural grocers who ran a retailer down the road from their condominium. It provided a chance to expertise farm-to-table consuming firsthand.
Upon returning to the Tri-Cities, Layton recalled, “We each have been working full time and cherished taking lunches collectively. We might go to Recent Leaf Co. and Graze, and that was just about it … We actually wished to strive various things.
“So, then we began brainstorming what we might need as full-time working folks within the Tri-Cities. We thought we might need our lunch delivered to us, in order that we may go eat it within the park or be out in nature, or wherever you need.”
Having lunch delivered saves time for patrons, particularly these on a set lunch break, who as a substitute of spending their allotted time going out and getting a meal can take pleasure in or make higher use of their time with a meal delivered ready-to-eat.
“We’ve had far more subscriptions than we thought we might,” Layton mentioned.
He continued, “I really feel like that is what I need to do … I really feel actually blessed for this chance to have the ability to open … I’m so grateful. I might like to do far more meals.”
Presently, Redefined’s staff consists of simply Layton and Giselle, who prep all the meals and make the every day deliveries. As their buyer base continues to develop week by week, they’re feeling the stress to rent extra assist.
“We’re searching for a supply driver, somebody who may do our farm pickup and meals prep,” Layton mentioned. “We might undoubtedly love to rent some people who find themselves health-conscious and actually need to change the world and make it a greater place.”