What You Ought to Know:
– Girls’s and household health-focused digital well being firm Maven acquires Brilliant Parenting, the main app that helps dad and mom of kids ages 2-10 be taught and use confirmed behavioral well being methods and abilities that contribute to robust parent-child relationships.
– Maven is transferring past the standard scope of telemedicine with this integration of customized care, content material and neighborhood inside its digital clinic. By this growth, Maven will shut the gaps in care all through all the household journey and provides dad and mom extra help than ever earlier than.
Maven, the main girls’s and household digital well being firm, in the present day introduced it has acquired Bright Parenting, the app that helps dad and mom of kids ages 2-10 be taught and use confirmed behavioral well being methods and abilities that contribute to robust parent-child relationships. By the acquisition, Brilliant Parenting content material will likely be built-in inside Maven’s upcoming pediatrics and parenting program, and additional its imaginative and prescient of a extra built-in mannequin of ladies’s well being and pediatrics to shut gaps in care all through all the household journey.
Since 2018, Brilliant has helped greater than 50,000 dad and mom develop robust relationships with their youngsters. Brilliant’s each day, customized ideas, actions and practices assist dad and mom take pleasure in parenting extra, in simply two minutes per day. The interactive content material, designed by Cognitive Behavioral Remedy (CBT) practitioners and different behavioral well being specialists, fills a spot out there for busy dad and mom elevating youngsters over the age of two. Founder and CEO Steve Jacobs will be part of Maven as a Vice President of Product. Co-founder and CTO Lou Klepner will be part of the corporate as a advisor and advisor.
The acquisition comes on the heels of a interval of serious development for Maven. As COVID-19 has uncovered vital gaps in care round fertility, being pregnant, postpartum and pediatric care, Maven has elevated entry to care, launched new expert-vetted sources devoted to COVID-19, and created tailor-made, fast-track product choices for employers and well being plans trying to improve their help of ladies and households throughout this time.
“Supporting robust parent-child relationships results in higher outcomes for kids, and is a essential element of rising wholesome households,” stated Kate Ryder, Founder and CEO of Maven. “With the childcare and psychological well being challenges introduced on by COVID-19, there’s by no means been a extra vital time to put money into supporting dad and mom, notably working dad and mom.”
Monetary particulars of the acquisition weren’t disclosed.