Award successful board sport designer, Rachel Lowe has joined a brace of latest licensing companions to develop and launch a brand new vary of official Beano client merchandise this yr.
The prolific board sport creator has signed with the favored kids’s property to develop, produce and market a group of Beano licensed puzzles, board video games, and card video games for Dennis and his Beanotown mates. The product vary can be developed for each adults and children.
Lowe is one in all 5 new licensing companions to have been signed to the Beano property by Rocket Licensing, Beano’s UK and Eire licensing company. She can be joined by thee likes of Smiffy’s who can be providing myriad merchandise within the partyware area, together with paper plates, bowls, cups, napkins, in addition to paper decorations and bunting.
Beano confectionery in personalised packaging may also be created by Nice Items. The distinctive gifting traces are set to incorporate reward bins, jars and creation calendars and launch throughout retail later this yr.
Well being and sweetness consultants H&A may also be creating a artistic vary of Beano merchandise to incorporate on a regular basis necessities, play cosmetics, well being and sweetness equipment and hair care. These can be focused at each girls and boys and launching into excessive road retail for autumn/winter 2020.
These new offers happen within the run as much as Dennis’ 70th birthday in 2021, for which Beano Studios and Rocket Licensing are planning a raft of celebrations, partnerships and new product launches.
Rob Wijeratna, joint managing director of Rocket Licensing, stated: “2019 was an extremely busy and profitable yr for Beano, with a superb calendar of client merchandise offers, advertising and marketing initiatives and campaigns. It’s nice to have the ability to begin 2020 with the identical momentum, and 5 new best-in-class licensing offers for the model, as we sit up for a giant celebration yr in 2021.
“Beano continues to seize the hearts of the British public and affords an enormous depth of content material for nice client merchandise partnerships.”
Angeles Blanco, director of World Licensing at Beano Studios, added “Including 5 new companions to our licensing programme reveals large momentum as we construct as much as Dennis’ 70th birthday subsequent yr. We plan to proceed this, including extra companions to convey Beano merchandise to extra followers, younger and throughout the globe.”