Tone It Up, the For-Women By-Women Nutrition Line, Fitness App, and Community, Arrives at The Vitamin Shoppe® Nationwide

LOS ANGELES, June 15, 2021 /PRNewswire/ — Tone It Up, the for-women by-women health app, diet line, & group, introduced right this moment a nationwide partnership with The Vitamin Shoppe®. The dietary complement retailer will carry Tone It Up’s in depth line of high-quality, plant-based protein powders, bars, cookies, and ready-to-drink shakes, all of that are non-GMO, dairy-free, gluten-free, and free from sugar alcohols and synthetic elements to assist girls really feel and carry out their greatest.

The Vitamin Shoppe will carry a large assortment of Tone It Up merchandise, every formulated particularly with girls’s dietary wants and busy schedules in thoughts. The merchandise can be found at over 690 places of The Vitamin Shoppe and Tremendous Dietary supplements shops throughout the nation, in addition to on-line at

The Tone It Up product line accessible at The Vitamin Shoppe consists of: 

  • Protein Powders (Vanilla and Chocolate)
  • Proteins + Greens (Vanilla)
  • Proteins + Immunity (Strawberry Banana)
  • Plant Primarily based Vitality (Very Berry)
  • Protein Cookies (Chocolate Chip and Lemon Blondie)
  • Protein Bars (Birthday Cake and Chocolate Peanut Butter)
  • Protein Shakes (Vanilla and Chocolate) – ready-to-drink

Sharon Leite, CEO of The Vitamin Shoppe, commented: “We’re excited to launch this revolutionary and provoking model that actually embraces the concept of holistic well-being by means of group, empowerment, and training round wholesome residing. The Tone It Up ethos aligns completely with The Vitamin Shoppe’s mission to assist the lifelong wellness wants of our prospects, who’re additionally more and more keen on plant-based dietary assist. We look ahead to welcoming Tone It Up’s many followers to The Vitamin Shoppe and Tremendous Dietary supplements.”

After assembly on the gymnasium over ten years in the past, Tone It Up Founders Karena Daybreak and Katrina Scott started planning to create a optimistic health group for girls. Rapidly pioneering the health influencer area with greater than 20 million hashtags on Instagram and 1000’s of customers checking in each day, Tone It Up focuses on creating an amazing sense of group for girls in all phases of life by means of their app platform, diet line, and exercise and meditation library.

As a female-founded and -run model, we really feel so strongly about not solely supporting our TIU group of robust girls but in addition all the ladies who really feel neglected when strolling down the diet aisle in retail shops,” say Tone It Up Founders Karena Daybreak and Katrina ScottThe Vitamin Shoppe is without doubt one of the most trusted names with regards to complement retailers, sports activities diet, and wellness, and we will not wait to encourage their feminine prospects to come back collectively, transfer collectively, and reside happier more healthy lives. We’re thrilled to welcome CEO Sharon Leite and all the girls at The Vitamin Shoppe to the #TIUCommunity!” 

To buy Tone It Up, go to your native The Vitamin Shoppe or Tremendous Dietary supplements retailer, or purchase on-line at For extra info on Tone It Up merchandise, the app, exercises, or group, please go to

About Tone It Up
Based in 2009 by Katrina Scott and Karena Daybreak, Tone It Up is a number one health and wellness group for girls, by girls. Empowering girls to reside their healthiest, happiest, and most assured lives, Tone It Up affords an intensive number of exercises by means of the TIU app, clear diet merchandise, and a group platform for girls to set and obtain their objectives. The TIU app membership begins at $8.33 a month and is accessible on Apple or Android gadgets. Membership consists of entry to 16+ health applications, together with favorites like 7 Day Jumpstart, 30 Day Booty, Tone It Up Being pregnant, in addition to 550+ on-demand exercise movies and a library of wholesome recipes, meal plans, and diet suggestions. Tone It Up Diet consists of plant-based protein powders and shakes, nutritional vitamins, exercise tools and extra, accessible on, Amazon and at choose pure and standard grocers nationwide, together with Goal, CVS, Kroger and its associates, The Vitamin Shoppe, HEB and extra. To study extra about Tone It Up, please go to and be a part of the group. Discover the #TIUcommunity throughout Instagram, Fb, Pinterest, Youtube, Tiktok, and Twitter with @toneitup.

About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is a worldwide, omni-channel specialty retailer and wellness way of life Firm with the mission of offering prospects with probably the most trusted merchandise, steering, and companies to assist them turn into their greatest selves, nevertheless they outline it. Primarily based in Secaucus, New Jersey, the Firm affords a complete assortment of dietary options, together with nutritional vitamins, minerals, specialty dietary supplements, herbs, sports activities diet, homeopathic cures, inexperienced residing merchandise, and pure magnificence aids. Along with carrying merchandise from roughly 700 nationwide manufacturers, The Vitamin Shoppe affords merchandise from its proprietary manufacturers inside its owned and wholesale channels, together with: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Administration System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®. Within the U.S., the Firm conducts enterprise by means of over 715 company-operated retail shops underneath The Vitamin Shoppe and Tremendous Dietary supplements banners, and through its web site,

Press Contacts
For Tone It Up:
Kendall Huber, Energy Digital Advertising and marketing
[email protected] 

For The Vitamin Shoppe:
Dalisbeth Galvez, Hunter
[email protected]


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